Denim Blue Jeans
Levi Strauss had the canvas made into waist overalls. Miners liked the pants but complained that they tended to chafe. Levi Strauss substituted a twilled cotton cloth from France called "serge de Nimes." The fabric later became known as denim and the pants were nicknamed blue jeans.

Statistically, every American owns, on average, seven pairs of blue jeans

The first name for jeans was "waist overalls.

What do blue jeans symbolize?
As far back as the 1930s, when the popularity of cowboy films helped jeans make the leap from workwear into the wardrobes of Hollywood stars, denim has been understood to stand for something larger about the American spirit: for rugged individualism, informality and a classless respect for hard work.

Approximately 450 million pairs of jeans are sold in the United States every year.

The first label ever to be attached to a piece of a garment was a red flag that was sewed next to the back pocket of Levi Strauss’ jeans.

In a time when the jeans were worn by factory workers, jeans for men had zippers on the front, but jeans for women had zippers on the side.

Denim was a bit lighter than canvas, but it was very strong; it was ideal for miners. However, original denim was almost white, and miners did not like the color! Their denim trousers got dirty as soon as they began working! Levi Strauss therefore decided to use colored denim, and he chose dark blue.

From one bale of cotton, around 225 pairs of jeans can be made.

Blue jeans were banned at certain places like schools, theaters, and restaurants in the ‘50s because they were seen as a form of rebellion against conformism.

How did blue jeans become so popular?
After James Dean popularized them in the movie Rebel Without a Cause, wearing jeans became a symbol of youth rebellion during the 1950s. During the 1960s the wearing of jeans became more acceptable, and by the 1970s it had become general fashion in the United States for casual wear.